Product Design -- from “Made in China” to “Created in China”

Product Design is a feature specialty in Zhejiang Province during the "13th Five-year Plan" period. Based on the applied business talents training system of Zhejiang Gongshang University Hangzhou College of Commerce, and against the backdrop of the Internet Plus environment of Hangzhou which has gradually developed into China’s silicon valley, Product Design has formed two general directions: Product Innovation Design and Cultural Creative Design.

Through four years’ systematic learning, our students are expected to master the basic theories of design and be equipped with multifaceted capacities for integrated innovation, modern design software, product creation and planning, product design expression, design implementation, model shaping, user experience design, interaction and visual design, etc. We make efforts to cultivate interdisciplinary and application-oriented talents.

We attach great importance to training students in accordance with their aptitude. For instance, through competition and tutorial system, we are able to promote learning and explore students’ characteristics and ability; through cooperative education and the linkage of the first and second classrooms, a multi-level and compound practical teaching system can be built so that students can effectively combine theory with practice. We have successively set up professional workshops and laboratories such as 3D printing studio, ceramic workshop, wooden workshop, carving workshop, silk-screen printing and design and production laboratories. Furthermore, we have established a number of teaching practice bases including Hangzhou Kiss and Kiss Fish Technology Co., Ltd., Hangzhou Nut Decoration Design Co. Ltd., Zhejiang Xuehai Education Technology Co., Ltd., and Hangzhou Timely Communication Advertising Co., Ltd., which has formed a good mechanism for school-enterprise cooperation.